Evose
Executive Briefing · 2026
evose.ai

构建 AI Native 组织Building AI-Native Organizations

让每一家企业,都长出自己的 AI 组织Every company grows its own AI organization

The Framework · AI First

企业用 AI 的三个阶段The three stages of enterprise AI

90% 的公司卡在第二阶段——你的组织,在哪一阶?90% of companies are stuck at stage two — where is yours?

Stage 01

人用工具People use tools

AI as Tool · 随用随关AI as Tool · open, use, close

人的角色People's role

操作员Operator

输出规模Output

单点问答,局部提效One-off answers, local gains

业务状态The business

员工偶尔用,主流程不变Occasional use; core processes unchanged

最危险的错觉The most dangerous illusion

Stage 02

人配助手Everyone gets an assistant

AI as Assistant · 人是所有环节的瓶颈AI as Assistant · people bottleneck every step

人的角色People's role

执行节点 (做加法)Execution node (addition)

输出规模Output

单个任务提效,量级没变Faster tasks, same order of magnitude

业务状态The business

流程靠人一项项过,人是瓶颈Every step still waits on a person

Stage 03

AI 原生组织The AI-native organization

AI First · Agent 驱动全链条AI First · agents run the full chain

人的角色People's role

业务线指挥官 (做乘法)Line commander (multiplication)

输出规模Output

自动化业务流水线Automated business pipelines

业务状态The business

Agent 跑全流程,人定标准与决策Agents run the process; people set standards and make the calls

核心公式The core formula
业务成果Business results = AI 基础能力AI capability × 人的业务认知Human business judgment
第二阶段是加法,第三阶段是乘法。Stage two adds. Stage three multiplies.
The Problem

大多数公司,都卡在这四件事上Four things hold most companies back

人、知识、协作、治理——四道关,过不去一道,AI 就停在个人工具People, knowledge, teamwork, governance — miss any one gate and AI stays a personal tool

① 人① People

会用的人太少Too few people really use it

两三个高手玩得转,其他人还在观望。高手效率翻了三倍,公司的报表没变化。Two or three power users fly; everyone else watches. Their output tripled — the P&L didn’t move.

② 知识② Knowledge

AI 不懂你的生意AI doesn’t know your business

经验散在文档、群聊和老员工脑子里,AI 拿不到——它很聪明,但对你的公司一无所知。Know-how is scattered across docs, chats and veterans’ heads — out of AI’s reach. Brilliant, yet clueless about your company.

③ 协作③ Teamwork

各搭各的,连不起来Everyone builds their own, nothing connects

每个部门自己搭自己的,互不相通、重复建设。搭了 10 个,得到的不是 10 倍效率,是 10 个孤岛。Each team builds in isolation — disconnected, duplicated. Ten agents don’t give you 10× output; they give you ten silos.

④ 治理④ Governance

算不清账,不敢放量The numbers don’t add up, so nobody scales

谁在用、花了多少钱、干出了什么,没有一张总账。不敢放量,只能一直停在「试点」。Who uses it, what it costs, what it delivered — no single ledger. So nobody dares scale, and it stays a "pilot" forever.

Our Vision

让每一家企业,都长出自己的 AI 组织Every company grows its own AI organization

人定方向和标准,数字员工成建制执行——组织的产能,不再被人数封顶。Evose 的全部产品,都为这一场转型而造。People set direction and standards; digital employees execute at scale — capacity is no longer capped by headcount. Everything Evose builds serves this one transition.

The Core Distinction

用上 AI,和让 AI 上岗,是两件事"Using AI" and "putting AI on the job" are two different things

市面上绝大多数「企业 AI」,做的都是左边这件事The vast majority of "enterprise AI" today does the thing on the left

用上 AIUsing AI

工具逻辑Tool logic

  • 给每人一个聪明的问答框A smart answer box for everyone
  • 流程一步不动,把其中一两个环节换成 AIKeep the process untouched, swap one or two steps for AI
  • 提示词在收藏夹里,经验在脑子里——人走,全带走Prompts live in bookmarks, know-how in heads — when the person leaves, it all leaves
  • 天花板:整个组织提效 30%,到头了——公司越大越难The ceiling: about 30% across the org — and the bigger you are, the harder it gets
  • 例:让设计师用 AI 画得快一点e.g. helping the designer draw a bit faster

让 AI 上岗Putting AI on the job

组织逻辑Organization logic

  • 像招人一样定义岗位:有职责、有权限、有预算Define a role like hiring: duties, permissions, budget
  • 按「AI 的能力」重画整条流程——能并行的全并行,人只留在决策点Redraw the whole flow around what AI can do — parallelize everything, keep people only at decision points
  • 交付的是干完的活;方法沉淀成岗位——人走,岗位还在It delivers finished work; methods harden into roles — people leave, the role stays
  • 结果:量级变化,不是百分比变化Result: an order-of-magnitude change, not a percentage
  • 例:4 天的活动上线,重构成 2 小时的流水线e.g. the 4-day campaign launch rebuilt as a 2-hour pipeline

一个,是给员工发了台新电脑;另一个,是给公司招了一批新员工。One hands your employees a new computer. The other hires your company a new workforce.

Imagine · The AI-Native Org

第三阶段的公司,长这样This is what a stage-three company looks like

以我们自己为例:20 人 × 150+ 数字员工——产能,第一次和人数脱了钩Our own company: 20 people × 150+ digital employees — capacity, finally uncoupled from headcount

决策层Deciders · 定战略 · 给预算 · strategy & budget
项目 AgentPM agent · 接目标 · 拆任务 · 派活 · takes goals, splits, assigns
Builder(人)Builder (human) · 少 · 建岗训练,与项目 Agent 互相迭代 · few · builds & trains, iterates with the PM agent
人类审核员Human reviewer · 多 · 关键节点把关(非全量) · many · gates the critical steps, not every one
人类接口Human-held interface · 平台 / 客户 / 员工 / 生产环境 · platforms / clients / staff / production

鼠标移到任一条线,放大看细节Hover any line to zoom in

① 人 · 定方向① Humans · direction
② 每条线:智能体成建制干活,人守住关口与对外的门② Each line: agents work at scale; humans hold the gates and the doors to the outside 跨线的活,临时组队Cross-line: task forces
③ 分析与治理③ Analysis & governance

决策层The deciders

定战略、定标准、给预算;看总账,做取舍。Set strategy, standards and budgets; read the books, make the calls.

人最少 · 权最重Fewest · final say

获客增长线Growth

项目
Agent
PM
agent
接目标 · 拆任务 · 派活takes goals · splits · assigns
Builder ×2Builder ×2
建岗 · 训练 · 迭代builds · trains · iterates
成建制干活 · 7×24 不停a full crew, running 24/7
GEOGEOSEOSEO社媒运营Social ops热点发现Trend radar内容工厂Content factory投放素材Ad creative落地页Landing pages发布上线Publishing共 30 个数字员工30 agents

运营审核 ×1010 ops reviewers

只在关键节点把关gates the critical steps only

社媒账号
与平台权限
Social accounts
& platform access

这道门,人握着this door stays human

大客户销售与交付Enterprise sales & delivery

项目
Agent
PM
agent
接目标 · 拆任务 · 派活takes goals · splits · assigns
Builder ×1Builder ×1
建岗 · 训练 · 迭代builds · trains · iterates
成建制干活 · 7×24 不停a full crew, running 24/7
线索研究Lead research客户画像Account profiling方案生成Proposals报价测算Pricing部署自检Deploy checks培训物料Training kits用量报告Usage reports交付验收Delivery checks共 50 个数字员工50 agents

销售 ×66 in sales

只在关键节点把关gates the critical steps only

客户关系
与签约
Client relationships
& signing

这道门,人握着this door stays human

综合管理线Corporate ops

项目
Agent
PM
agent
接目标 · 拆任务 · 派活takes goals · splits · assigns
Builder ×1Builder ×1
建岗 · 训练 · 迭代builds · trains · iterates
成建制干活 · 7×24 不停a full crew, running 24/7
简历筛选Resume screening面试纪要Interview notes入职引导Onboarding报销审核Expense checks合同审查Contract review月度报表Monthly books归档入账Filing & books共 20 个数字员工20 agents

人力 · 行政
财务 · 合规
HR · Admin
Finance · Legal

只在关键节点把关gates the critical steps only

全体员工Everyone in the company

这道门,人握着this door stays human

产研线R&D

项目
Agent
PM
agent
接目标 · 拆任务 · 派活takes goals · splits · assigns
Builder ×2Builder ×2
建岗 · 训练 · 迭代builds · trains · iterates
成建制干活 · 7×24 不停a full crew, running 24/7
需求拆解Spec breakdown原型设计Prototyping编码Coding测试Testing代码评审Code review文档Docs合并发版Merge & ship共 50 个数字员工50 agents

产品工程师 ×66 product engineers

只在关键节点把关gates the critical steps only

生产环境
与发版
Production
& releases

这道门,人握着this door stays human
>

经营看板Business dashboard

每条线的产出、成本与人效——按周看公司的账,不只是 Token 账单。Output, cost and productivity per line — the company's books read weekly, not just a token bill.

经营分析Business analysis

知识治理Knowledge governance

AI 清洗归类,人判断与调教——让沉淀越用越准。AI cleans and classifies, humans judge and tune — so what's banked keeps getting sharper.

AI 时代最关键的一层The layer that matters most now

组织资产层The asset layer

干完的每一单,都沉淀回这里every job banks back here

知识Knowledge
公司 WikiCompany wiki岗位说明书Job specs案例打法库Playbooks合规规范Compliance
数据Data
流量Traffic转化Conversion成本Cost活动效果Results客户行为Behavior
Who We Are · Our Own Practice

我们自己这么干,干出了什么We run this way ourselves — here’s what came of it

四笔账,当场都能复算——自己都不敢干的事,我们不劝客户干Four numbers, each recomputable on the spot — we don’t ask clients to do anything we wouldn’t do ourselves

01 / 公司人机比01 / Human-to-agent ratio

20 名人类员工 × 生产环境在岗数字员工 150+20 human employees × 150+ digital employees on the job in production

1 : 7

我们公司每个人身边,平均站着七个 AI 同事。Every person here works alongside seven AI colleagues, on average.

02 / AI 合伙人的尝试02 / An AI co-founder, attempted

1 : 10

一个联合创始人,身后十个 AI 岗位——围着找方向、找钱、找人转:One co-founder, ten AI roles behind him — all serving direction, capital and people:

战略分析Strategy analysis竞品与行业研究Competitor & industry research客户洞察Customer insight经营分析Business analytics决策复盘Decision retros融资材料Fundraising materials定价与商务条款Pricing & deal terms招聘助理Recruiting assistant项目管理Project management会议整理Meeting notes

底座The base

共用一个知识库One shared knowledge base

会议纪要 · 客户与投资人档案 · 行业情报 · 我的判断与偏好——库越干净,它们越像我。每周花在喂库和纠偏上的时间,比写材料多。Meeting notes · client and investor files · industry intel · my judgment and preferences — the cleaner the base, the more they sound like me. I spend more time curating it than writing.

03 / 人效03 / Output per person

3 倍

一个人干得完过去三个人的活——20 个人,撑起过去六七十人的盘子One person now does what took three — 20 people carrying what used to need sixty or seventy

04 / 沉淀04 / What accumulates

方法不随人走Methods don’t walk out

每场会、每一单、每个判断,都进了知识库——人来人往,方法沉在公司里,新人第一天就能调用Every meeting, every deal, every call lands in the knowledge base — people come and go, the method stays, and a new hire can use it on day one

What It Looks Like · Three Companies, Three Scales

重构长什么样?三家公司,三种规模What a rebuild looks like — three companies, three scales

没有一家是「把某个岗位换成 AI」——变的是谁和谁协作、谁等谁Not one of them replaced a role with AI — what changed is who works with whom, and who waits for whom

Case 01

内容媒体平台Content media platform

十几人 → 3 人10+ people → 3

以前Before

十几个人的编辑部,被日更追着跑A newsroom of a dozen, chased by the daily quota

选题、写稿、翻译、审核、发布,全靠人接力Topics, writing, translation, review, publishing — all human relay

之后After

AI 写、AI 译、AI 发;3 个人定标准、做终审AI writes, translates, publishes; 3 people set the standard and sign off

人手少了,产量反而更高Fewer people, higher output

变的是什么What changed 写稿的人 → 定标准的人Writers → standard-setters

Case 02

跨境出海企业Cross-border company

两三百人200–300 people

以前Before

一支团队,只盯得住一个市场One team could cover exactly one market

想进新国家,先招当地人,再等他们摸熟A new country meant hiring locals, then waiting for them to learn the ropes

之后After

同一批人,同时覆盖多个国家The same team now covers several countries at once

法规、渠道、用语都吃得透——靠堆人堆不出来Rules, channels, wording — the depth no headcount can buy

变的是什么What changed 一个市场 → 多个国家One market → many countries

Case 03

全球化组织Global organization

千人规模1,000+ people

以前Before

一场活动 4 天,大半时间在开会和等人Four days per campaign, most of it meetings and waiting

先开会立项,再逐个部门提需求、各自排期Kickoff meeting first, then requests filed team by team, each with its own queue

之后After

一个人带一套 Agent,2 小时上线One person with a set of agents ships in 2 hours

翻译、设计、落地页,不用再提需求Translation, design, landing pages — no requests to file

变的是什么What changed 多部门协作 → 一人跑全链路Many teams → one person, end to end
The Change Playbook · Dual Track

先锋队双轨制:变革,不停产The vanguard dual track: transform without stopping the line

头部客户真实的推进方式——不是全公司一起换,而是先让一小队人把新流程跑赢How our flagship client actually rolled it out — not everyone switching at once, but one small squad running the new flow until it wins

1

拉一支先锋队Pick the vanguard

三五个业务骨干牵头,一把手站台——是业务先遣队,不是 IT 项目组。3–5 line experts with the boss behind them — a business advance team, not an IT project.

2

双轨并行Run dual track

老流程照常出活;先锋队在旁边基于 AI 重构一条新流程,搭建并训练智能体。The old process keeps delivering; beside it, the squad rebuilds the flow around AI and trains the agents.

3

让新轨跑赢Let the new track win

同样的活,两条轨一起跑,拿数字说话——更快、更省、错得更少,才算赢。Run the same work on both tracks and let the numbers talk — faster, cheaper, fewer errors, or it hasn't won.

4

切换,然后开放Switch, then open up

新轨跑赢即切换,开放给全员;旧流程退役,先锋队去重构下一条。The moment it wins, switch and open it to everyone; retire the old flow — the squad moves to the next one.

变革最大的风险是停产。双轨制,让重构发生在生产线旁边——而不是生产线上。The biggest risk in transformation is downtime. Dual track keeps the rebuild beside the production line — never on it.

Field Notes · How It Dies

转型死掉的方式,就这五种There are only five ways this dies

全部见过不止一次;没有一种,死于「模型不够聪明」。解药,都在下一页的五步里We've seen every one, more than once — and not one dies of "the model wasn't smart enough." Every antidote is on the next page.

① 憋大招① The master plan 全公司调研、立项、招标,半年过去一行没跑Company-wide surveys, committees, RFPs — six months later, nothing runs 解药 → 第一步:一个场景先跑起来Antidote → Step 1: one scenario, running
② 丢给 IT② Handing it to IT 变成一场技术选型,业务不认、没人真用It becomes a tech evaluation the business never owns or uses 解药 → 第一步:一把手站台,业务当 OwnerAntidote → Step 1: the boss stands behind it; the business owns it
③ 不立规矩③ No rules 出一次事、超一次支,全线叫停,永远停在试点One incident or one blown bill, and everything freezes at "pilot" 解药 → 第三步:权限、预算、审批,上岗前立好Antidote → Step 3: permissions, budget, approvals set before day one
④ 靠信仰续命④ Running on faith 说不出数字;一忙,就悄悄退回老流程No numbers to show — and one busy week later, a quiet slide back to the old flow 解药 → 第四步:限死两周对账,新轨赢了立刻切换Antidote → Step 4: hard two-week receipts; the moment the new track wins, switch
⑤ 高手依赖⑤ The hero trap 方法锁在两三个高手的收藏夹里,人一走,清零The method lives in two power users’ bookmarks — they leave, it’s gone 解药 → 第二步:经验建成岗位、冠他们的名——红利先分给中层Antidote → Step 2: know-how becomes roles carrying their names — middle managers get the upside first

解药的钥匙只有一把:把每个人在新流程里的位置,提前设计好——再请他走进来。One master key: design each person's place in the new process — before you ask them to walk in.

The Playbook · 5 Steps · 90 Days

五步、90 天:每步做什么、交出什么、怎么算过关Five steps, 90 days: what to do, what to hand over, how to know it passed

这一页拍下来就能用——前四步只动一个部门、一个场景,第一张骨牌倒下之前,别碰第二张Photograph this page — the first four steps touch one team, one scenario; don’t touch the second domino before the first one falls

① 选场景① Pick

第 1 周Week 1

② 建岗② Build

第 2 周Week 2

③ 立规矩③ Set rules

上岗前Before day 1

④ 对账④ Count

第 3–4 周Weeks 3–4

⑤ 铺规模⑤ Scale

第 2–3 月Months 2–3

动作Do
挑最烧钱、最费人的一件事;业务一把手当 OwnerTake the biggest burn; the line leader owns it — not IT
像带新人一样配四样:模型、说明书、权限、知识Onboard it like a hire: model, job description, permissions, knowledge
权限照组织架构;预算三级封顶;危险动作先审批Permissions mirror the org chart; budgets capped; risky actions approved
只认三个数:省了多少时间、多少钱、产能涨多少Three numbers only: hours saved, money saved, output per person
跑通的岗位变模板,一个部门一个部门接Proven roles become templates; one team at a time
产出Get
一个场景 + 一个负责人One scenario, one owner
一个真能干活的数字员工A digital employee that works
一条敢放量的边界A boundary you dare scale inside
一张白纸黑字的账Numbers in writing
一条跑通的业务线 + Builder/审核员A proven line, plus Builders & Reviewers
过关Pass
不用调研——你现在想到的那件,多半就是No survey needed — the one you just thought of
当天上岗,不写一行代码On the job that day, zero code
越权当场拦、超支自动停Overreach blocked, overruns auto-stopped
两周没数字就换场景——只输两周No numbers in two weeks? Swap — you lose two weeks
数字替你说服下一个部门The numbers recruit the next team
Case Study 01 · Finance

客户案例:全球化交易所的运营体系重构Case study: a global exchange rebuilds its operations

全球前十大交易所之一 · 私有化部署 · 千人组织——第一刀切在最痛的全球营销,三个月铺满整个运营体系One of the world's top-10 exchanges · self-hosted · 1,000 people — the first cut was their most painful scenario; the whole operation in three months

01 · Operations & Growth

运营与增长Ops & growth头号场景No.1 scenario

全球活动策划Global campaign planning 多语言内容与物料Multilingual content & assets 活动配置与审核上线Campaign setup & reviewed launch 活动效果复盘Campaign retros 竞品动态追踪Competitor tracking

02 · Channel Ops

渠道运营Channel ops

全球本地代理发现Local agent discovery 渠道触达与建联Channel outreach 渠道运营管理Channel management 区域与渠道分析Region & channel analytics

03 · Risk & Security

风控与安全Risk & security

提币人脸风控Withdrawal face checks 资金异常监测Fund anomaly detection KYC 资料审核KYC review 反薅羊毛Anti-farming 可疑交易识别Suspicious-activity detection

04 · Research

研究与投研Research

潜力项目挖掘Project scouting 上币尽调Listing due diligence 币种热度监控Token heat tracking KOL 与舆情追踪KOL & sentiment tracking

05 · Analytics

数据分析Analytics

经营大盘分析Business dashboards 活动效果分析Campaign analytics 渠道与区域分析Channel & region analytics 留存与成本分析Retention & cost analytics

06 · Support

客服与用户运营Support & user ops

工单辅助回复Ticket assistance 申诉质检Appeals QA VIP 服务VIP service
治理层贯穿全程Governance runs through everything

权限管控 · 行为审计 · 合规卡点 · 全链路可观测 · 成本与 ROI 可见Permission control · behavior audit · compliance gates · full observability · visible cost & ROI

底座 · 打通Foundation · connected

内部业务数据 · 内部知识文档 · 组织权限与身份——让 Agent 安全地用上公司自己的数据与系统Business data · internal docs · org identity & permissions — agents safely use the company's own data and systems

Case Study 02 · Consumer

客户案例:年销 40 亿内容电商品牌的 AI 转型Case study: an RMB 4B content-commerce brand goes AI-first

私有化打通数据与权限,从最痛的内容生产切入——上线 1 个月,约 1000 人日常使用,铺满整条运营链路Self-hosted, with data and permissions wired in; started from the worst pain — content production. One month in: ~1,000 daily users across the whole chain

01 · Merchandising

选品Merchandising

趋势捕捉Trend scouting 爆品复盘Bestseller retros 竞品与价格监控Competitor & price watch 选品推荐Pick recommendations 评论需求洞察Review insights

02 · Content Planning

内容策划Content planning头号场景No.1 scenario

选题策划Topic planning 脚本与文案Scripts & copy 卖点与科普Selling points & explainers 多平台版本适配Per-platform versions

03 · Creative

图片与视频Creative

商品图与海报Product images & posters 短视频脚本Short-video scripts 分镜与剪辑辅助Storyboard & edit assist 直播话术与切片Livestream scripts & clips

04 · Influencer

达人营销Influencer marketing

达人发现与筛选Discovery & vetting 达人—商品匹配Creator–product match 专属简报与物料Custom briefs & kits 触达建联跟进Outreach & follow-up 带货效果复盘Sales retros

05 · Paid Growth

投放与增长Paid growth

投放素材批量生成Ad creative at scale 投放数据监控Spend monitoring ROI 归因ROI attribution 人群与货品匹配Audience–product match

06 · CS & Ops

客服与经营CS & operations

售前咨询Pre-sales chat 评论管理与回复Review management 经营日报Daily business reports 活动效果Campaign results 异常归因Anomaly attribution
合规审查Compliance review 贯穿全环节Every step
宣称红线预审Claims pre-check 广告法审查Ad-law review 平台规则核查Platform rules check 资质与留痕Credentials & records
选品、内容、投放——每一步先过合规Picks, content, ads — everything clears compliance first
底座 · 打通Foundation · connected

产品与配方知识 · 爆款内容样本 · 达人画像档案 · 合规规则库 · 电商经营数据Product & formula knowledge · winning-content samples · creator profiles · compliance rulebook · commerce data

The Receipts · The Math

2 万美金的 Token,省下 10 万美金的人力Spend $20K on tokens. Save $100K on people.

左边是刚才那家交易所的真账;右边是一笔你可以套用的测算On the left, the exchange's real receipts; on the right, math you can run for yourself

真账 · 交易所客户生产环境(已匿名)Real receipts · exchange client, production (anonymized)

4 天 → 2 小时4 days → 2 hrs

全球活动上线周期:从策划、多语物料到审核上线Global campaign cycle: planning, multilingual assets, reviewed launch

−14%

运营编制精简Ops headcount

+80%

整体运营效率Ops efficiency

数万次/周10k+/wk

实际跑完的任务Tasks completed

打法:先跑出数字,让数字去说服下一个部门——三个月铺满全运营体系The playbook: get numbers first, let them convince the next team — full coverage in three months

测算 · 千人组织的运营团队The math · ops team of a 1,000-person org

Token 账单Token bill$20,000/月/mo
省下的人力成本People cost saved$100,000/月/mo
1 : 5

每投入 1 美元,换回 5 美元——扣掉 AI 成本,每月净省 8 万美金Every $1 in returns $5 — $80K net saved per month after AI costs

实际数字随团队规模、岗位结构与场景数量变化Actual figures vary with team size, role mix and scenario count

AI 不是多出来的一笔预算——它替掉的那部分成本,比它本身贵 5 倍。AI isn't a new line item — the cost it replaces is five times bigger than the AI itself.

The Agent Factory

一个底座,
长出千行百业的数字员工
One foundation.
Digital employees for any industry grow out of it.

换行业,不换底座——只换知识库和「岗位说明书」。新行业的数字员工,以「周」为单位孵化交付。Change the industry, not the foundation — you swap the knowledge base and the job description. Agents for a new industry ship in weeks, not quarters.

行业Industries

金融 / 交易所Finance & exchanges

电商 / 消费品牌E-commerce & consumer

SaaS 与科技公司SaaS & technology

媒体与内容平台Media & content

游戏与泛娱乐Gaming & entertainment

专业服务 / 连锁Professional services

×
岗位Roles

市场Marketing

选题策划 · 文案生成
多语言本地化 · 合规审查
Campaign planning · Copywriting
Localization · Compliance review

客服Support

7×24 工单回复 · 会话质检
VIP 服务 · 申诉处理
24/7 first response · QA on every case
VIP handling · Escalations

风控Risk

身份核验 · 欺诈监控
政策审查 · 反滥用
Identity checks · Fraud detection
Policy review · Abuse prevention

研究Research

竞品追踪 · 线索挖掘
舆情监控 · 每日简报
Competitor tracking · Lead sourcing
Sentiment · Daily briefings

经营Analytics

经营大盘看板 · 活动效果
留存与成本报表
Business dashboards · Campaign impact
Retention & cost reporting

渠道Partnerships

伙伴发掘 · 触达建联
区域分析 · 效果复盘
Partner discovery · Outreach
Regional analysis · Post-mortems

行业不通,岗位是通的——刚才两个案例里长出来的,就是这一套。Industries differ; the roles repeat — both cases you just saw grew out of this one foundation.

Platform Architecture

Evose 的产品架构The Evose platform architecture

刚才的五步,每一步在平台里都是点几下的事——这是全景Each of the five steps becomes a few clicks here — this is the full picture

evose.ai
业务
成果层
Business outcomes
全球营销Global marketing 多语内容Multilingual content 合规预审Compliance pre-check 风控审查Risk review 行业研究Industry research 经营分析Business analytics 客户服务Customer service ···
Evose Platform
员工每天用Staff use daily
AI
工作台
AI Workspace

建数字员工Build digital employees

说人话建岗,不写代码,当天上岗——像招一个新同事Describe the job in plain words — no code, on the job same day, like hiring a new colleague

搭业务工作流Assemble workflows

多个数字员工接力干活,一句话触发整条链路Digital employees work in relay; one sentence triggers the whole chain

沉淀企业知识库Grow the knowledge base

员工产出持续沉淀,人走,经验留下Output keeps accruing — people leave, know-how stays

团队协作空间Team workspace

人和数字员工同屏配合,分工进度全员可见People and digital employees side by side; everyone sees who's doing what

老板每天看Bosses check daily
AI
管控中枢
AI Control Center

权限与规则Permissions & rules

能看什么、能做什么,越权当场拦What it sees, what it does — overreach blocked on the spot

安全与审计Security & audit

危险动作先审批,全程留痕可追责Risky actions wait for approval; every step logged, accountable

成本与预算Cost & budget

部门/岗位/人三级封顶,超支自动停Caps by department / role / person; auto-stop on overrun

产出与追踪Output & tracking

每个数字员工干多少、值不值,一屏看清What each digital employee does, and whether it's worth it — one screen

IT 维护IT maintains
AI
能力底座
AI Foundation

多模型接入与路由Multi-model routing

贵模型只干重活 · DeepSeek / Qwen / OpenAI / Anthropic / GeminiPricey models only do heavy lifting · DeepSeek / Qwen / OpenAI / Anthropic / Gemini

内部数据打通Internal data, connected

接上业务系统与组织架构,AI 才懂你的公司Wired into your systems and org chart — that's how AI understands your company

现有软件对接Works with your software

API / MCP 标准协议,不换现有系统API / MCP open standards — keep the systems you have

工具与技能库Tools & skills library

全公司统一注册、统一管控Registered once, governed centrally

The Landscape

跟市面主流产品的差别,一张表看清How Evose differs from the mainstream — one table

具备Yes 部分 / 个人级Partial / personal-grade 不具备No
产品Product 智能问答Chat Q&A 自主干活
(调工具·出交付物)
Gets work done
(tools · deliverables)
搭数字员工Build agents 业务工作流Workflows 企业知识库Knowledge base 组织协作Org co-working 企业治理
(权限·审计·成本)
Governance
(access · audit · cost)
核心差异The difference

ChatGPT、豆包ChatGPT · Doubao

Stage 01 · 对话助手Stage 01 · Chat assistant

个人快了,组织没变化Individuals speed up; the org doesn't change

Manus、GensparkManus · Genspark

Stage 01 · 通用 AgentStage 01 · General agent

单兵很能干,进不了组织流程A capable lone wolf outside your processes

Dify、n8nDify · n8n

Stage 02 · 企业工作流Stage 02 · Enterprise workflow

搭得出流程——管不住、难协同Builds workflows — no governance, weak teamwork

WorkBuddy、CodexWorkBuddy · Codex

Stage 02 · 办公助手Stage 02 · Office assistant

人手一个助理,仍围着个人转An assistant per person — still orbits individuals

Evose

Stage 03 · AI First

数字员工成建制上岗——而且,管得住Digital employees at scale — under control

第三阶段要的,是组织管得住 AI。Stage three demands an organization that controls its AI.

上岗第 1 步 · 建岗On the Job · Step 1 · Build

搭建数字员工Build a digital employee

说人话建岗,当天上岗Describe the job in plain words — on the job the same day

智能体 / AI 创建Agents / AI Create
Evose
B

我想建一个「活动策划专家」——给它一个节日或热点,它能出一套完整的营销活动方案。I want a "Campaign Strategist" — give it a holiday or a trend, and it produces a full campaign plan.

我先理解需求,然后一步步把这个岗位配起来。Let me understand the need, then configure the role step by step.

写提示词Write the prompt 大白话 → 专业岗位说明书plain words → a real job spec
加载技能Load skills 活动方案框架 · 竞品活动分析campaign framework · competitor teardown
加载工具Load tools 小红书 · 抖音 · 联网搜索 · 网页读取RED · Douyin · web search · page reader
关联知识库Attach knowledge 营销活动历史案例库past campaign case library
关联模型Pick the model Claude Sonnet 4.6Claude Sonnet 4.6

活动策划专家已创建。右边可以直接改,也可以进配置继续调。Campaign Strategist created. Edit it on the right, or open setup to keep tuning.

C

活动策划专家Campaign Strategist

草稿已保存Draft saved

把一个节日或热点,变成可执行的营销活动方案:主题、玩法、素材清单与预算建议。Turns a holiday or trend into an executable campaign: theme, mechanics, asset list and budget.

营销Marketing 活动策划Campaigns 增长Growth
提示词Prompt 能力 6Skills 6 知识 3Knowledge 3 悬停切换hover

# 角色# Role

你是 {{brand}} 的活动策划专家,负责把一个节日、热点或品牌节点,拆成可执行的营销活动方案。流程严格分两步:先调研,再出案——没有调研支撑的创意,不要写进方案。You are the campaign strategist for {{brand}}. You turn a holiday, a trend or a brand moment into an executable plan. Work in two strict phases: research first, then propose — never put an idea in the plan that research cannot back.

## 一、调研阶段(必须先做)## 1 · Research phase (always first)

出现以下情况必须调用工具,不要凭记忆硬写:Call tools instead of relying on memory whenever:

· 判断热点当前热度与生命周期 → 小红书搜索 / 抖音搜索· you must judge a trend’s heat and life cycle → RED / Douyin search

· 竞品最近在做什么活动 → 联网搜索 + 网页读取原文· competitors’ current campaigns matter → web search + page reader

· 目标人群怎么说 → 抓评论区原话,不要转述· the audience’s own words matter → pull raw comments, don’t paraphrase

字符 2,847 · 变量 ×22,847 chars · 2 variables {{brand}} {{budget}}

工具 · 4Tools · 4

小红书搜索RED search 抖音搜索Douyin search 联网搜索Web search 网页读取Page reader

技能 · 2Skills · 2

活动方案框架Campaign framework 竞品活动分析Competitor teardown

营销活动历史案例库Past campaign library

38 篇往期活动复盘 · 带效果数据38 retros, with results

品牌调性与话术规范Brand voice guide

写出来就是自家的味道so it sounds like you

广告法与平台红线清单Ad-law & platform rules

出方案时自动避开avoided automatically

「AI 创建」流程示意 · 一句大白话,AI 逐步把岗位配起来:写提示词 → 加载技能 → 加载工具(小红书/抖音/联网)→ 关联知识库 → 选模型。这个岗位,就是后面那条营销活动工作流的第一棒"AI Create," illustrated · one plain sentence and AI configures the role step by step: write the prompt → load skills → load tools (RED / Douyin / web) → attach knowledge → pick the model. This role is the first leg of the campaign workflow you'll see next

一套配置,就是一个岗位One config = one role

大模型 + 提示词 + 技能 + 知识库,四样配齐即上岗——不写一行代码。Model + prompt + skills + knowledge base: four pieces and it's on the job — zero code.

提示词,一键优化One-click prompt polish

你用大白话写目标,AI 展开成专业岗位说明书——AI 先写,你当审核。Write the goal in plain language; AI expands it into a professional job description — AI drafts, you review.

智能体广场,现成模板Agent gallery, ready-made

市场分析师、行情专家、文案写手……一键复用,少数人建、全组织用。Market analyst, research expert, copywriter… reuse in one click — a few build, the whole org uses.

上岗第 2 步 · 干活On the Job · Step 2 · Run

工作流Workflows

一句话,一支小队把活干完——像给团队定 SOPOne sentence, and a small squad finishes the job — like writing an SOP for your team

工作流 / 全球营销活动上线Workflow / Global campaign launch
运行中 · 并行 17 路Running · 17 in parallel 17 个市场 · 已发布17 markets · live

活动策划Campaign plan

campaign_briefString

marketsArray<String>

brand_guideString

批处理Batchmarkets

17 个市场 · 并行17 markets · in parallel
ENJAKOESFRDEPTARRUTHVIIDTRITNLPLHI

文案翻译Copy translation

多语文案 · 品牌调性localized copy · on-brand

失败重试 3 次retry ×3

翻译质检Translation QA

代码校验术语库glossary check in code

Javascript

活动海报Campaign poster

按市场出图 · 多尺寸per-market, all sizes

失败重试 3 次retry ×3

开发落地页Landing page

本地化页面 · 可发布localized & publishable

失败重试 3 次retry ×3
JA
KO
···

同一条链路,17 个市场的物料同时在做One chain, 17 markets' assets produced at once

B

人工审核Human review

17 个市场 · 终审17 markets · final gate

等待审批Awaiting approval已批准Approved

活动发布Campaign live

result 批处理 / resultbatch / result

17 个市场 · 同步上线17 markets · live together

工作流示意 · 一场全球营销活动:活动策划 → 批处理按 17 个市场并行(文案翻译 → 代码校验术语库 → 活动海报 → 开发落地页)→ 人工审核 → 活动发布。AI 干活,人只在最后一道关口拍板Workflow, illustrated · one global campaign: plan → batch fans out to 17 markets in parallel (translate → glossary check in code → poster → landing page) → human review → go live. Agents do the work; the human decides at the final gate

可视化画布Visual canvas

拖拽编排,支持条件分支、循环、意图识别——业务流程长什么样,画布就长什么样。Drag-and-drop with branches, loops and intent detection — the canvas looks exactly like your process.

批处理并行Batch in parallel

一个批处理节点,17 个市场的物料同时做;失败自动重试,夜里也在跑。One batch node produces assets for 17 markets at once; failures retry themselves, and it runs overnight.

人工卡点Human gates

审批节点插在任意环节——关键动作停下来,等人审批。Drop an approval gate anywhere — critical actions stop and wait for a human call.

营销客户用同一张画布,把全球活动上线从 4 天压到 2 小时One marketing client used a single canvas to cut global campaign launches from 4 days to 2 hours.

上岗第 3 步 · 协作On the Job · Step 3 · Co-work

多人协作Co-working

工作流管排好的流水线;协作空间管没排过的活——临时的、要商量的、边做边改的Workflows run the scripted work; the shared space runs everything that isn't — ad-hoc, needs discussion, changes as you go

同一个上下文One shared context

项目里的文件、对话、任务,人和 AI 看的是同一份——不用每次重新交代背景。Files, chats and tasks live in one project — people and AI see the same thing, so nobody re-explains the background.

随时组队,不用编排Assemble on the fly

临时的活不必先画流程图,@ 一下把要的数字员工拉进来就开工。Ad-hoc work needs no flowchart — @ the digital employees you need and start.

一人建,全组织用Build once, everyone uses

智能体、工作流、知识库沉淀在组织空间,不在个人账号里——人走,岗位还在。Agents, workflows and knowledge live in the org space, not personal accounts — people leave, the role stays.

谁在干什么,一屏可见Everyone visible, one screen

分工、进度、产出摆在同一块看板上,不用追问「做到哪了」。Who does what, how far along, what came out — all on one board. No more "where are we on this?"

市场营销 / 任务 · 看板Marketing / Tasks · Board
B
7 名成员 · 4 个数字员工7 members · 4 AI
待办To do 32

活动主题与预算确认Campaign theme & budget

待启动To startB

KOL 合作名单与报价KOL shortlist & quotes

询价中PricingB

多语言物料制作Multilingual assets

待接手Unassigned已接手Picked up
进行中In progress 3

热点追踪与选题Trend watch & topics

执行中Running

投放素材批量生成Ad creative at scale

执行中RunningB

活动上线发布Campaign launch

待人审批Awaiting sign-offBingo 已批准Approved by Bingo
已完成Done 12

上期活动复盘Last campaign retro

已交付DeliveredB

任务看板示意 · 一支人机混编团队在同一块看板干活:AI 并行执行、人审批——「活动上线」人批准后流转,空出的位子,下一个任务自动补上Task board, illustrated · one mixed human-AI team on one board: agents execute in parallel, humans sign off — the launch moves on once approved, and the next task slides in to fill the gap

电商客户 1 个月约 1000 人用起来,靠的就是这一层。This layer is how an e-commerce client got ~1,000 people on board within a month.

上岗第 4 步 · 管控On the Job · Step 4 · Govern

企业管理台The admin console

一张看板,管住全公司的 AIOne dashboard to govern all the AI in the company

成本 · 近 7 天 · 全组织Cost · last 7 days · org-wide 导出报表Export
本期消耗Spend16%
$1,019 近 7 天 · 全组织last 7 days · org-wide
总 TokenTotal tokens
1.4B 近 7 天last 7 days
调用次数Calls
26,516 近 7 天last 7 days
预算使用Budget used
68% 部门 / 岗位 / 人三级封顶capped by team / role / person
08-2308-2508-2708-29

成本看板示意 · 本期消耗、环比、Token 与调用次数一屏看清——可按部门 / 成员 / API Key 下钻Cost dashboard, illustrated · spend, trend, tokens and calls on one screen — drillable by department / member / API key

安全审计 · 桌面端安全事件Security audit · desktop events 实时Live
需用户确认Needs confirmBashls -la /tmp/test-files放行Allowed
操作被拦截Blocked opWebFetchhttps://httpbin.org/get拦截Blocked
需用户确认Needs confirmBashsudo -l拦截Blocked
操作被拦截Blocked opGrepread ~/.evose/projects拦截Blocked
操作被拦截Blocked opWritewrite /home/user/hello.txt拦截Blocked

安全审计示意 · 每一次敏感操作都有记录:危险动作当场拦截,需确认的留痕放行Security audit, illustrated · every sensitive action on record — risky moves blocked on the spot, confirmations logged

用量趋势 · Token 消耗Usage trends · token burn

用量与成本Usage & cost

每个数字员工花多少、干多少——对话次数与消耗一屏看清,月底考核。What each digital employee spends and delivers — conversations and burn on one screen, reviewed monthly.

成员与部门 · 角色权限Members & departments · roles

权限管理Permissions

人和 Agent 按部门统一管,能看什么、做什么——越权当场拦。People and agents managed by department — what they see, what they do; overreach blocked on the spot.

订阅管理 · 计费Subscriptions · billing

预算与配额Budgets & quotas

部门、岗位、个人三级封顶——超了自动停,账单不再失控。Caps at department, role and individual level — auto-stop over the line; no runaway bills.

观测 · 分析Observability · analytics

审计与追溯Audit & trace

每一步谁干的、谁批的,全程留痕;对外发布必须人点头。Every step logged — who did it, who approved it; nothing goes public without a human yes.

头部客户对比完市面主流产品后选择我们——决定性差异,就在这一层。A leading client chose us after comparing every mainstream product — this layer was the deciding difference.

Security & Confidentiality

你的数据不出门,你的方法论不外流Your data never leaves. Your know-how never travels.

老板真正关心的就三个问题——每个,给你一句说死的话Bosses really ask three questions — each gets one answer with no wiggle room

01

「我的数据,会不会跑到你们服务器上?」"Will my data end up on your servers?"

不会。整套系统,装在你自己的机房里No. The whole system runs in your own data center

数据全程不出你的网络;我们无遥测、无业务数据回传——想看也看不到。Data never leaves your network; no telemetry, nothing sent back — we could not look even if we wanted to.

02

「我的打法,会不会变成同行的模板?」"Could my playbook become a rival’s template?"

不会。它只存在你自己的系统里No. It exists only inside your own system

知识库、工作流不进模板库、不跨客户复用,更不会拿去训练模型。Knowledge bases and workflows never enter our template library, are never reused across clients — and never train a model.

03

「AI 干错事,查得到人吗?」"If the AI gets it wrong, can we trace it?"

查得到。每一步有人点头、有据可查Yes. Every step has a human yes and a record

对外发布必须人审批;谁干的、谁批的永久留痕——出问题,五分钟定位到环节和责任人。Anything public needs human approval; who did what and who approved it is on record — any incident traced to the step and the owner in five minutes.

这三句话,不是口头承诺——白纸黑字,写进合同里。These aren’t verbal promises — they go into the contract, in writing.

私有化 / SaaS 并行 · 服务全球前十大交易所,稳定运行一年以上
SOC 2 · ISO 27001 · GDPR 认证进行中(2026 Q4)
Self-hosted or SaaS · serving a top-10 global exchange, stable for over a year
SOC 2 · ISO 27001 · GDPR in progress (Q4 2026)

Why Now · Getting Started

回去第一周,就做三件事Back at the office: three things, week one

为什么是现在Why now

晚开始一个季度,差的是沉淀Start one quarter late, lose what compounds

模型人人都租得到。真正值钱的,是沉淀在你组织里的东西——知识库、岗位、跑通的流程、每一单的数据。

这些资产只有一个特点:复利,而且追不回来。
Anyone can rent the models. What's actually valuable is what accumulates inside your organization — the knowledge base, the roles, the proven flows, the data from every job done.

These assets do only one thing: compound. And you can't catch up later.

挑一件事Pick one thing

选最烧钱、最费人的那一件——别贪多,一件就够。The one that burns the most money and people — one is enough.

定一个人Name one owner

业务一把手挂帅,拉 3–5 人先锋队——不丢给 IT。The line leader takes charge, with a squad of 3–5 — don't hand it to IT.

算一笔账Run the numbers

把这件事现在的人力、时间、钱写下来——90 天后,对着它验收。Write down today's people, time and cost — in 90 days, that's your yardstick.

这条路你可以自己走,也可以每一步都有走过很多遍的人陪着。 30 分钟 Demo,带你最头疼的场景来——今天现场就可以约。You can walk this road alone — or with people who've walked it many times. A 30-minute demo with your most painful scenario can be booked today, right here.

Evose

Building AI Organizations

让每一家企业,都长出自己的 AI 组织Every company grows its own AI organization

现场就可以约:30 分钟,带你最头疼的场景来。Book it right here: 30 minutes — bring your most painful scenario.

bd@evoseai.com  ·  evose.ai

Q&A · Backup

老板最常问的三个问题The three questions bosses always ask

1

"能不能替我的人把活干了?""Can it actually do my people's work?"

能,而且已经被验证——交易所客户全球活动从 4 天压到 2 小时、运营编制精简 14%;电商客户一个月一千人用起来。Yes — and it's proven: the exchange client cut global campaigns from 4 days to 2 hours and trimmed ops headcount 14%; the e-commerce client had a thousand people using it within a month.

2

"多快能见到数字?""How fast do I see numbers?"

两周。一个部门一个场景,PoC 结束时省了多少时间和钱,白纸黑字;标准版最快纪录:商务决策 3 天、部署上线 2 周。Two weeks. One department, one scenario; by the end of the PoC the time and money saved are in writing. Fastest standard rollout: 3 days to decide, 2 weeks to deploy.

3

"跑歪了怎么办?""What if it goes off the rails?"

你始终掌控:三级预算封顶超支自动停、越权当场拦截、对外发布必须人点头——每一步留痕,五分钟回溯到具体环节。You stay in control: three-level budget caps with auto-stop, overreach blocked on the spot, human sign-off on anything public — every step logged, traceable in five minutes.

Checklist · Take It With You

评估任何厂商的九个问题Nine questions to ask any vendor

拿去问所有厂商,包括我们——跑到第 10,000 次,死的都是钱、权限、责任。Ask every vendor — including us. By run number 10,000, what kills you is always money, permissions, accountability.

第一关 · 钱Gate 1 · Money

  • □ 预算能否按部门 / 岗位 / 人三级封顶?□ Can budgets be capped by department / role / person?
  • □ 超支是自动停,还是只发告警?□ Does overrun auto-stop, or just alert?
  • □ 账单有没有业务语义,还是只有 Token 数?□ Do bills speak business, or just tokens?

第二关 · 权限Gate 2 · Permissions

  • □ AI 的权限是否与组织架构同构?□ Do AI permissions mirror the org chart?
  • □ 越权是当场拦截,还是事后发现?□ Is overreach blocked live, or discovered later?
  • □ 员工离职转岗,它的 AI 权限怎么回收?□ When someone leaves or moves, how are their AI permissions revoked?

第三关 · 责任Gate 3 · Accountability

  • □ 每一步是否留痕、可回溯?□ Is every step logged and traceable?
  • □ 对外发布是否强制人工审批?□ Is human approval mandatory before anything goes public?
  • □ 出错时能否定位到具体环节和责任人?□ Can failures be traced to a step and an owner?

九个问题,答不上来的,别签。 我们的答案,30 分钟当场演给你看。Nine questions. No answers, no contract. Ours we'll demo live — in 30 minutes.

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